Ever notice how your brain gets a little bit excited and stupid whenever you hear the phrase? Like a quick injection of Metal Gear anticipation that makes you want to enjoy whatever comes next? Maybe that’s because we’ve been conditioned to associate it with our favorite memories and products, and now it’s being used to condition us as consumers to act like excitable children at the drop of a hat. Ravi Singh talks about how badly the phrase has been abused in the new article, “Kept You Waiting, Huh?” is a Corporate Meme.
Personally, I’m a cynical guy, and I’m aware of corporate social engineering, the co-opting of youth culture, viral marketing, and so on. Hell, I still think about how badly the “Now THAT’S how an assassin operates…!” phrase failed to catch on, with the Peace Walker cross-promotion with Assassin’s Creed:
I think this is one of the worst examples of trying to force feed Metal Gear fans a meme. As the beginning of the video says, it was created for “rampant internet consumption”, complete with a big exclamation mark (!) and uses lazy repetition to try to make people go crazy for the novelty of a straw box that you can use to beat up guards with.
The cardboard box is even more iconic than “Kept you waiting, huh?” and we all know that Kojima is hyper-aware of its status in the gaming world thanks to the explosion of box-related items announced for The Phantom Pain not long ago. It’s much like how diving into a bunch of hay is iconic to Assassin’s Creed. So to make a collaboration combining these to elements is kind of funny and amusing, I’ll admit; but when you see a 6 minute video jamming the “meme” into culture it just feels gross. Almost as gross as Kojima and the dude from Assassin’s Creed wearing masks and sneezing, because GET IT, IT’S SUPPOSED TO BE “VIRAL MARKETING”. So now we’re viral marketing a running gag about how it’s a viral marketing video? How internet-savvy and meta. Oh and Kojima throws out “Didju rike it?” at the end, following by Kaz repeating “Now THAT’S how an assassin operates” just for good measure.
I really enjoyed Ravi’s article on the “Kept you waiting” corporate meme, and I recommend checking it out.
Look at the special page on the Konami website featuring famous people kissing Kojima’s ass because somebody showed them the first serious story videogame trailer they’ve ever seen, and asked them what they’d like to publicly state about it.
Among the quotes is the director of the movie Drive, who thinks the Kojima is possessed by a 19th Century Russian writer, a 16th Century Italian painter, and American filmmaker Stanley Kubrick rolled into one. Yes, truly, this one trailer is proof enough that Kojima is on par with revolutionary creators whose grand creations have stood the test of decades and centuries. He goes on to call the trailer “A daring and bold move from one of the founders of the future of technology,” which I’m assuming refers to… videogames? I guess he doesn’t realize violence is the opposite of daring when you’re talking about game trailers, but oh well.
One of my favorite filmmakers, Park Chan-wook, has a more reasonable and intellectually honest comment, stating that Kojima “…has actually been making films in his own way already. Metal Gear Solid games are already films, the films of the future.” Which is a really nice compliment, I think.
Have I failed myself, my fans, and the Metal Gear series by not being harsh enough on Metal Gear Rising: Revengeance? Did I give it a free pass when I should have cut it limb from limb? Some people think so.
The following is a response I received regarding my review of MGR:R, from a reader named Typocorism, explaining the importance and danger of Revengeance. My responses are included.
Here’s a thoughtful commentary on Metal Gear Rising: Revengeance, and action games that posture as “intellectual”. It’s an interesting take on the subtext of Revengeance (yes, apparently it has some!) in which the “true nature” of action games is explored.
What can I say about the work that Mr. Lázaro Martinez here? Aside from literally laughing out loud at the jokes and feeling inspired to think seriously about just how crazy the original Metal Gear really was, I just have to be insanely jealous. This is crazy, man. He’s even got lips synchronized, facial expressions, and so much other extra goodies which I happen to know were not in the original script (but which are hilarious) I feel lucky to have been part of the first “Cliff Notes” video series. That cameo of Ravi Singh is priceless too, this guy really knows how to do a likeness!!
Please do this guy a favor and share this with as many people as you can. Make the thing spread around the internet like you know it should!
Here’s the piece I wrote for WhatCulture.com, critiquing and analyzing the worst performances in the Metal Gear Solid franchise. If you agree it’s better than most of the crap on the internet, share it on Tumblr or Facebook or wherever folks go these days, because I’d like this one to make some waves, if possible.
Sometimes it’s nice to step back and remember how bizarre the Metal Gear series is. Whether you’re a lifelong fan or a noobie who’s never heard of Solid Snake, you’ll still find yourself impressed by Kojima’s commitment to the unexpected. Here’s a piece on the 50 Weird Revelations You Weren’t Expecting in the Metal Gear series, by What Culture.
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