Here’s an exciting update from the master of social media marketing, Hideo Kojima:
“As got feedback from people played GZ that they wanna revenge in TPP, I’m adding hints of what happens to Snake & his team in E3 trailer.”
They wanna revenge, huh? So you’re going to give them hints? Clever guy!
Considering you released a $40 multiplatform prologue game that has a cliffhanger ending, I have to say it’s pretty brilliant to use the world’s biggest videogame presentation stage to make some follow up hints! Much better than simply showing a blank screen for 8 minutes.
Once again we can see Kojima “reacting” to “feedback”, but this feels like a hollow marketing campaign to me, at least compared to past Metal Gear announcements which had genuine hype. Sure, we always want to know more information about the next Metal Gear game, but shoehorning in this rhetoric about fans wanting “revenge” (HINT: That’s the theme of MGSV) is a little bit contrived. Lying about being involved with The Phantom Pain, creating Moby Dick Studios, and releasing Ground Zeroes as a separate game have all generated more confusion and resentment than true hype.
This E3 trailer has a lot riding on it. It needs to finally get the average gamer to understand what the hell is supposed to be happening, both in terms of the story and the product itself. If it’s more chopped up cassette tape recordings, I’m going to roll my eyes so hard.